At the British International Motorshow Press Day on July 22, 2008 (Open to the public from Jul. 23-Aug.3), Lotus announced their collaboration with Polyphony Digital Inc.

Simultaneous with the unveiling of the Lotus Evora at the event, a special version of Gran Turismo 5 Prologue allows visitors to drive this car on the London course of the game.

This was made possible through the long standing cooperative relationship between Lotus and Polyphony digital. You can look forward to even more collaborations between the two companies in the future.

Mike Kimberley, Group Lotus CEO remarked, "We are delighted to join forces with Sony Computer Entertainment and Polyphony Digital once again on such a special occasion for Lotus. The Launch of the Lotus Evora is a milestone for us and represents a new and exciting phase of our development. I’d like to thank the Gran Turismo team for organizing this outstanding addition to our exhibit at the British International Motorshow and hope guests enjoy the first ride in our Evora, albeit a virtual one."