(Purpose of collection of personal information)
When you visit this site, you need not supply any personal information to access or use the site but SIEH may collect personal information from you if you register for product warranty and maintenance services, register for membership, enroll, sign up or register for any competitions, elections or other promotion or marketing activities held by SIEH or its associated companies, or if you request for any promotional brochures or materials from SIEH. Personal information collected from users of this site may also be used by SIEH to:
- provide product warranty and maintenance services;
- send you newsletter and communicate with you, if you register for membership;
- contact users regarding the competitions, elections or other promotion or marketing activities for which the personal information are supplied as well as for other marketing purposes;
- design contents, services and other materials for posting on the site or otherwise for users or customers;
- perform statistical analysis of users behaviour and characteristics in order to measure interest in and use of the contents of the site.
(Safety of personal information)
SIEH will make all reasonable efforts to ensure that any personal information held by it on this site is stored in a secure and safe place. SIEH may use "cookies" on this site in order to enable users to keep browsing certain contents and to build users profiles. If you want to disallow cookies, you can do so on your Web browser.
This site may contain links to other sites. By activating a link, you leave this site and SIEH does not exercise control over personal information or any other information you give to any other entity.
(Right of access to personal information)
If you wish to request access to your personal information or to correct it, you may write to Data Protection Officer, Sony Interactive Entertainment Hong Kong Limited, Suites 01-07, Level 16, Office Tower, Langham Place, 8 Argyle Street, Mongkok, Kowloon, Hong Kong.