Bugatti has revealed the first image of their Vision Gran Turismo project. This virtual concept is to be presented at the International Motor Show (IAA) in Frankfurt from September 17 to 27, 2015.

“Bugatti is the world’s most exclusive super sports car brand and Bugatti cars are only available to an extremely small group of automobile connoisseurs,” says Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S. “At the same time Bugatti is admired and loved by countless people throughout the world. We highly appreciate this enthusiasm. The ‘Bugatti Vision Gran Turismo’ will make our brand available to them as well as to gamers and high-performance aficionados throughout the world, only very few of whom will be able to afford a real Bugatti. They can all benefit from the success of our brand. This is a project for our fans.”

“I was thrilled and surprised that such a revered, traditional brand as Bugatti shares my passion and vision for ‘Gran Turismo’,” says Kazunori Yamauchi, President of Polyphony Digital. “Bugatti has developed an exciting concept for Vision Gran Turismo, and naturally it is a high-performance vehicle with a fascinating design. The level of attention to detail shown in the technical implementation by Bugatti has really impressed me.”

“With the Bugatti Vision Gran Turismo, we have not developed a fantasy product of the type which is normally seen in this category of the game,” explains Achim Anscheidt, head of the Bugatti design team. “We had the clear goal of developing a vehicle which could also be driven on a real race circuit if it left the virtual world. ‘Bugatti Vision Gran Turismo’ stands for authenticity.“

With the “Bugatti Vision Gran Turismo” virtual concept, Bugatti will be presenting the new form and design language developed by the brand to celebrate the next chapter in its history following the end of the Veyron era.

“Bugatti’s design DNA has reached a new stage in its evolution,” Anscheidt announces. “In view of the nature of the project, our concept car for Vision Gran Turismo will be exaggerated and performance-oriented. Even so, the progressive design language will give an impressive demonstration of the path to be taken by Bugatti design over the next few years.”

Stay tuned for more updates including the official unveiling coming soon!