On October 24, 2013 at the SCEA Press Conference held in São Paulo, Brazil, we have announced a long term partnership with the "Ayrton Senna Institute" non-profit organization, and the "Gran Turismo" PlayStation Video game series.

In the PlayStation exclusive game title "Gran Turismo®6" to be released on December 6, 2013, content involving Brazil's legendary racing driver Ayrton Senna will be provided through online updates, enabling players to trace the roots of Ayrton Senna's racing career.

“For us, it’s very special to have Ayrton as the main highlight of Gran Turismo®6. It represents victories that Brasil won far beyond just the sport. It's the Brazilian spirit, perseverance among challenges, and victory achieved through great effort. Ayrton also represents the creative intelligence, courage, and solidarity with friends and strangers. These are values that we Brazilians cultivate and saw represented in the figure of that champion, which added to this a meticulous technique," said Viviane Senna, the sister of the late triple champion and president of the Instituto Ayrton Senna.

Kazunori Yamauchi, creator of Gran Turismo, who presented the game at the press conference added "Ayrton Senna has always been my hero, and I'm honored to be able to work as a partner with the Ayrton Senna Institute which has carried on his legacy. If it wasn't for Ayrton Senna, I don't think the video game, Gran Turismo, would ever have been developed. Nothing makes me happier than to relay the gratitude of Ayrton Senna Foundation, to all the players of Gran Turismo®6."

About the Ayrton Senna Institute
The Ayrton Senna Institute is a non-profit organization established in 1994 by Ayrton Senna's sister Viviane, who carried on the hopes and dreams envisioned by Ayrton Senna before he passed away. The programs of the Senna Institute aim to have as many children as possible learn skills required for living successfully in today's society. And at the center of that education is the effort to raise the literacy level of the children. Since its establishment, schools supported by the Institute has spread to approximately 25% of the cities in all of Brazil, giving over 17 million children an opportunity to receive education directly, and the Institute has trained over 750,000 teachers with their educational programs. In schools supported by the Senna Institute, education is performed using curriculum and textbooks prepared by the Institute.