Now you can wear your love for Gran Tursimo on your sleeve, literally. Announcing the US launch of a new line of premium shirts and jackets inspired by the world’s best-selling driving simulator franchise, Gran Turismo.

Gran Turismo is renowned for cutting-edge graphics, smooth style and sleek lines. These principles are woven into every stitch of the custom designed, officially licensed GT apparel. With clean, simple design, steely monochrome colors and small GT flourishes, plus high-performance fabrics, the stylish GT collection embodies the essence of Gran Turismo and its marriage of performance and style.

Kazunori Yamauchi, GT series creator and President of Polyphony Digital Inc., said: “Aesthetic ideals, linked with precision engineering and meticulous design, are at the heart of Gran Turismo, and we are always looking for new ways to extend these core values to bring the virtual and real worlds together. This range does just that and is a beautiful interpretation of everything that Gran Turismo encapsulates.”

The range has been brought to life by ‘musterbrand’, part of Hermes-OTTO International, a design group focused on bringing digital creations to the real world. Knut Jochen Bergel, CEO and President of musterbrand commented, “Gran Turismo is one of the most exciting brands in digital entertainment with a huge and loyal fan base. We are delighted to be working with Sony Computer Entertainment America and Target Entertainment Group on this project - and look forward to bringing the GT clothing experience to millions of Gran Turismo players.”