AYRTON SENNA TRIBUTE

GranTurismo 6
PlayStation®3
Gran Turismo 6

Follow and experience the racing career of Senna in "Gran Turismo 6"

Introducing the "Ayrton Senna Tribute" in the May update

May 1, 1994: An accident in the F1 Grand Prix race at Italy’s Imola Circuit brought the life of the gifted racing driver Ayrton Senna to an abrupt end at the age of 34. This was the sudden death of the brilliant driver who had mesmerized fans all over the world in his pursuit of speed, a man who had won multiple grand prix championships but kept a certain distance from the flashy world of racing.

Exactly 20 years from when the world went into mourning: Gran Turismo has produced content that follows his beginnings and motorsports career, the “Ayrton Senna Tribute”, under a partnership with the non-profit organization “Ayrton Senna Institute” which carries on the legacy and will of Ayrton Senna to this day. This is a free update that will be released in the latter half of May through the PlayStation®3 exclusive title "Gran Turismo 6".

The special "Ayrton Senna Tribute" website will allow fans to follow the life of Senna through videos and a two-part slide show, leading up to the release of more in-game racing content in the latter half of May. We hope you will follow with us in Gran Turismo 6, the footsteps of one of the greatest racing drivers in history, who still lives strong in the hearts of many today.

Ayrton’s Wish (Film)

Ayrton’s Wish
*Subtitles are available in English and Japanese. Please turn on the subtitle option in the Youtube Player.

To commemorate the partnership with Ayrton Senna Institute and Gran Turismo, a short documentary "Ayrton's Wish", is now available. The film revolves around the Ayrton Senna Institute, which was established by Ayrton's sister, Viviane who carried on his hopes and dreams after he passed away.

The film is directed by Tamir Moscovici, who also directed “KAZ: Pushing the Virtual Divide”, a movie created as part of the celebration for Gran Turismo's 15th Anniversary. Most recently, "KAZ" won the "Best Long Format Featuring Promotional Content" category at the annual Game Marketing Awards 2014.

Activities of the Ayrton Senna Institute

"Gran Turismo" supports the Ayrton Senna Institute.

     

The “Ayrton Senna Tribute” was created with the full support of the Ayrton Senna Institute. a non-profit organization that was established in 1994 by his sister Viviane, who carried forward the will of Ayrton from before his passing.

The Institute prepares more than 75,000 teachers and managers every year, and almost 2 million children and young people benefit directly from the work of these teachers, who are trained by the organization, in more than 1300 municipalities in various regions in Brazil. Funded by its own resources, besides donations and private initiative partnerships, the Institute provides to public administration, free of charge, management services of the educational process. This process includes diagnosis, planning, training of managers and educators, development of innovative pedagogical and technological solutions, all linked with the purpose of promoting a full education to the entire development of children and young people in their multiple competencies. Due to significant results of its technologies and well-succeeded practices, the Institute has become a benchmark in the development of public policies.

“To the Ayrton Senna Institute and to the Senna family, it´s really gratifying to have this partnership with PlayStation, through the game Gran Turismo 6, precisely in the Year 2014, when we celebrate the 20th year legacy of our beloved Ayrton. 
The game, without a doubt, is a very nice way to share his values to the new generations, as well as renew and immortalize the memory of this worldwide idol in an innovative approach.
Furthermore, it contributes to an initiative that annually brings a high quality public education to 2 million children and youth in all regions of Brazil”

- Bianca Senna