On 13 January 2014, BMW announced the BMW M4 Coupé at the Detroit Auto Show.

In Gran Turismo 6, the BMW M4 Coupé was introduced earlier to the world with Update 1.02 (released in December 2013), making it possible to take the car for a virtual test drive. In the next Update 1.03 (planned for 14 January 2014) the interior of the car will be added to make the release complete.

Those who already have the car in their game garage will see their car updated automatically with a full interior. It is also possible to receive the car as a prize if you obtain a Bronze award or better in the Seasonal Event planned after this update.